New Oxygen

Breath of Fresh Air: New Oxygen Magazine Site

We really raced against the clock on this one, but the (very small) digital team at RKP has launched a new website for the popular women’s fitness mag Oxygen in record time. In just under a month, we redesigned, reorganized and reformatted the Oxygen site onto the WordPress platform. Admittedly, this is just version 1.o, with extensive additions and fixes to be made… Yikes.

I was very proud of my initial Oxygen design that we’ve replaced, but the reality of updating a site that size made it difficult on the web and editorial teams. This new version should alleviate any of those problems, and we’re already seeing significant gains in pageviews and time spent in just the first few days.

Thanks to Kyawnee Rowly, Roy Casim, and Oxygen magazine’s Online Editor, Carla Warrilow for all of their hard work — and the great support we received from the Oxygen magazine team.